I have 29 years’ experience conducting market research, consumer and audience insight studies for clients who want to explore how best to position themselves within the competitive context and how best to meet their target market’s needs and wants.

I work with clients across many sectors, primarily Retail, Food & Drink, Media and Experience, Arts & Culture and Charity. I work with clients in the UK and internationally, conducting large studies (eg Paramount, The Walt Disney Company, Mattel, General Mills), but I also work with smaller businesses, independents and start-ups to consult or create more focused studies to meet leaner budgets.

The principle of how to engage target markets is the same whatever the size of business and I love sharing how market research can have a profound impact on how brands, communications and experiences land.

So if you want to chat through how research might help (no commitment!), please do reach out for an informal catch up.