Do you know what a LOGO truly is?

Humbl Creatives

If you read the following 7 Q&A, I can guarantee you that at the end, you’ll have a broader picture of what a logo truly is.

Let’s plunge in!

1. Do you know your target audience?

(Age, gender, income and even what they are interested in.)

For example, you are a lawyer, have a logo that looks too childish, and have a target audience that is 40-50 years old and has a higher income. They won’t take you seriously, and they won’t trust you. More than likely, they’ll look for somebody else in your sector.

Or the opposite, your brand sells affordable products. Still, if your logo looks luxurious, your customers may not go into your shop because they think it’s not for their wallets.

2. Do you have a mission or goal with your company?

It is also vital for a logo because your brand has to represent your thoughts and identity. For example, what change do you want to provide with your service or your products? You have to have a deep mission which will make you different from your competitors. With that, your customers also can bond with you and your brand.

3. Different shapes and colours have different meanings.

If you are new to this field, you may need to find out if your logo will be, for example, feminine or masculine, affordable or luxurious, playful or serious etc. Shape psychology is a big part of a logo.

To tell you some meanings:

    • Circle: Togetherness, Unity, Stability, Feminine, Harmony
    • Square: Professionalism, Balance, Stable, Protection
    • Triangle: Strength, Power, Movement, Energy, Masculine (This is why it’s trendy for Fitness coaches)
    • Organic Shapes: Natural, Organic, Feminine, Welcoming (Popular for healthy products)

4. Typography is also a massive part of a logo:

Even if you have a logo mark and only standard typography for your brand, it is crucial to know some fundamentals.

Some facts about fonts:

    • Serif fonts: Traditional, Serious, Formal, Prestige
    • Sans serif fonts: Modern, Trendy, Tech, Clarity
    • Handwriting fonts: Personal, Informal, Feminine, Nature

5. Your logo’s colour dramatically affects how your audience sees it.

A well-built logo must look good and clear in any colour, in black and white. (That’s why gradient and 3D logos are sometimes not the best options because many don’t work in black and white, and they go out-of-date way quicker.)

Some basic colour phycology:

  • Orange: Energy, Action, Creativity
  • Red: Passion, Power, Energy
  • Yellow: Happiness, Fresh, Optimism
  • Pink: Love, Feminine, Caring, Sensitivity
  • Green: Nature, Balance, Calm, Health
  • Blue: Trust, Stability, Confidence
  • Purple: Luxury, Wisdom, Feminine
  • Brown: Simple, Natural, Rustic
  • Black: Modern, Elegant, Scenic
  • White: Clean, Honest, Simple

6. Primary and essential questions after you have your chosen logo:Is it memorable?If you look at it for only about 5-10 seconds, could you draw it down?– My favourite exercise when I see a logo on a van or a shop’s sign is how hard to memorise that logo. That would be the same if somebody saw my logo and wanted to find me on the internet.

Is it scalable?

Can you use it in smaller or bigger sizes? Is it look delicate and still visible? Are you able to print it on a product? Or any other use you have in mind or want in the future.

Is it timeless?

Extremely important: A logo should never follow trends because trends come and go. You can easily find yourself standing ( after 1-2 years ) with an out-of-date logo, and you have to spend your money or time to have a new one. Furthermore, your logo won’t stand out from the crowd because it is not unique. A well-created logo must last and serve you for decades.

7. Does your logo different from your competitors?

One of the most important reasons I’m not too fond of cheap downloaded logos is that I see loads of businesses with the same logo. I can’t even memorise 70% of them because their logo is 95% the same.

For example, a construction worker’s logo doesn’t need house elements to get the right clients. Or a cinema can be memorable without a videotape or video camera. Nike doesn’t have a sneaker or T-shirt in their logo, neither Adidas. Having your identity hidden in your logo would be best. Stand out; people will memorise and be attached to your logo and brand.


We look forward to hearing from you! If you need any help with Logo, Brand or Web Design, send us a friendly message here:

We are the humbl creatives, Anett & Gary.

Follow us on Instagram for more: @humbl.creatives

Author: Lisa Thompson
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