Google – Open for Business

This summer Google launched their new Open for Business initiative to help one million small businesses by 2021, it has been designed with a specific focus on helping businesses who rely on in-person interaction – such as pubs, restaurants, shops and hairdressers.

Open for Business will provide support in a number of ways:

  • Through Google’s partnership with Digital Boost, they will connect small businesses and charities with Google Digital Garage coaches and Google employees, who are offering 10,000 hours of free 1:1 support and mentoring.
  • They will support small businesses to update their online profiles to help them be found by customers. A recent IPSOS study showed 90% of customers are more likely to interact with a business if they have a phone number listed online, or if the business has shared images.
  • They are sharing £25 million in advertising credits delivered to UK businesses, government agencies and NGOs.
  • Hosting free, live, 60-minute webinars to help local businesses adapt to the ‘new normal’. The content of these webinars varies from ‘Get Started with Live streaming’ to ‘Understanding Analytics’.

Constituents can access this package of support here.

Their Google Digital Garage is also delivering free digital skills training to individuals and businesses. The new live webinars are free for anyone to sign up to and we’re also able to run these in partnership with MPs for their constituency.

Author: fiona bewers
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